DEMURE FALL

Summer is winding down, and a new way of life is taking over just in time for the leaves to change. SORAMAME cannot be more literal for this season of fashion. The New Collection is now available at store, named “ Demure Fall”. The trend of being demure may seem like it came out of nowhere, but the rise in pointing out classiness and mindfulness makes sense alongside a growing celebration of authenticity and humble success. It can be understood in its first definition — reserved and considerate — or in recent hype to describe someone cool and mysterious.